Objective
• Anyone who wants to learn how to get high rank in google and major search engines
• Web designers who need to know how to make website search engine friendly
• Copywriters who need to learn how to write content for search engines
• Individuals who want SEO learning for their own knowledge
• New employees who need to be training in SEO
• Anyone who wants to learn how to get high rank in google and major search engines
• Web designers who need to know how to make website search engine friendly
• Copywriters who need to learn how to write content for search engines
• Individuals who want SEO learning for their own knowledge
• New employees who need to be training in SEO
Course covering:
Day-1: Orientation
Ø Introduction
Ø Overview Discussion
o Outsourcing.
o Freelancing.
o MarketPlace
o Payment Getway.
o PPC.
o SEO.
o Affiliate Marketing.
Creating Web site:
Day-2:
Making your blog site using Blogspot and other web 2.0 platform
Day-3:
- Making your website using Wordpess
Day-4:
- Wordpess E-commerce.
Search Engine Optimization
Day-5: SEO Fundamental
- SEO and search engine fundamental.
- What is search engine?
- How search engine works.
- How google works
- What is Search Engine Optimization (SEO)?
- Why does my website need SEO?
- Concept of Website promotion
Day-6: Keyword Research and Competitor Analysis
Ø Keyword Research & Analysis using tools
Ø Competitor analysis.
Ø Identifying and building your initial keyword list
Ø Keyword Research Tips & Ideas
Ø Using Google Insights for Search and Google Trends for Keyword Research
Ø SEO Friendly Domain Selection Process
Ø Website planning & Site Structure
Day-7: On-Page SEO Part-1
- Title :
- Optimize Keywords in Title Tag
- Meta Description:
- Meta Tag Checker
- Optimize Keywords in Description Meta Tag
- Meta Keywords
- H1-H3 Tags
- Optimize Keywords in Heading Tags
- Image ALT tag :
- Optimize Image ALT tag
- Internal Links
- Google Tag
- Redirect
- Website cache
- URL Structure:
- Search Engine friendly URL optimization
- Optimize Keywords in URL
§ Use of ON page SEO Checker tools
Day-8: On-Page SEO Part-2
- Site map (XML)
- Robot.txt file.
- Search engine indexing.
- Pinging.
- Google webmaster tools.
- Google Analytics
- RSS feed.
Day-9: OFF Page SEO Part-1
§ Off-Page fundamental.
§ SEO Technical Terms
§ Types of SEO
§ Methods of SEO
§ The concept of Dofollow/ Nofollow Backlinks
§ SEO Tools, Add-On’s & Extensions: Discussion on different SEO Tools
- Backlink checker tools, techniques and counts
- Checking the Backlink of a site/link
- StatCounter & other web analysis tools
- SEO SpyGlass
- Backlink: Backlink age , Backlink authority , Backlink popularity , How to get high quality backlinks
Day-10: OFF-Page SEO Part-2
- Forum posting.
- Blog Commenting(.edu, .gov)
- Social Bookmarking.
- Directory Submission.
- Profile Link building.
Day-11: OFF-Page SEO Part-3
- Article Submission
- Press Release Submission
- Yahoo Answers
- Classified ads posting.
- Web 2.0 Marketing.
- Video Marketing.
- Image Submission